Final Thoughts:

May showed one real shift: AI is no longer a side project. It is entering search, sports, local news, emergency alerts, summaries, captions, and newsroom systems. The noise is vendor language. The risk is accountability. Broadcasters are avoiding the hard work: stopping weak formats, naming who signs off AI-assisted work, protecting rights, and rebuilding direct audience channels. The next fight is control of audience access, archive rights, labels, and legal exposure.