On World Radio Day 2021, I had the privilege of joining FM 100 to reflect on the powerful theme of Evolution, Innovation, and Connection. Drawing from my journey as a broadcaster, media consultant, and Asia-Pacific broadcasting management leader, I explored how radio continues to shape and be shaped by our changing world.
Key Interview Highlights:
- Evolution:
I emphasized how radio has transformed in the digital era. The proliferation of new technologies has deeply influenced the ways in which radio reaches and interacts with audiences. From the days of tape recordings and live FM sessions, I’ve witnessed radio’s remarkable adaptability—now thriving as a global, digital medium accessible on multiple platforms. - Innovation:
I discussed why it’s essential for radio practitioners to innovate. Integrating digital tools, adopting mobile journalism, and telling stories across media have become necessities, not luxuries. In fast-evolving media landscapes, especially where internet-driven access and new social platforms dominate, keeping pace with innovation ensures our relevance and resilience as broadcasters. - Connection:
To me, connection lies at the heart of radio’s impact—both technological and cultural. Radio remains a vital conduit for access to trustworthy information and for connecting remote or marginalized communities. It’s also a bridge between different cultures and generations. I spoke openly about the challenges of capacity building for public broadcasters, including the technology and resource gaps we often face, particularly in regions like Pakistan.
Conclusion:
Through this interview, my aim was to highlight radio’s enduring value, its ability to evolve with technology, innovate to serve changing audience needs, and connect people and ideas like no other medium. My conviction remains that radio is integral to the future of media and the journey toward more informed, engaged societies.
0 Comments